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Chester Santos, an award-winning international speaker, U.S. memory champion and author of “Instant Memory Training for Success,” spoke to CNBC about the importance of remembering names. Santos states that when

you can remember someone’s name, it shows them that they are important to you and this can build rapport. On the contrary, if you use the wrong name or can’t recall someone’s name it can mean bad things for your relationship and/or business.

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